Privacy policy
This Privacy Policy outlines how Ocean Reach Brewing Pty Ltd, located at 1/13 Harvey Drive, Cowes VIC 3922, and reachable via drink@oceanreach.beer, collects, utilises, and shares your personal information in relation to your interaction with our website, oceanreachbrewing.com.au (referred to as the “Site”).Ocean Reach Brewing is committed to providing quality services to you and this policy outlines our ongoing obligations to you in respect of how we manage your Personal Information.
We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act). The NPPs govern the way in which we collect, use, disclose, store, secure and dispose of your Personal Information. A copy of the Australian Privacy Principles may be obtained from the website of The Office of the Australian Information Commissioner at https://www.oaic.gov.au/.
Personal information we collect
When you engage with our Site, we automatically gather certain details about your device, including your web browser, IP address, time zone, and specific cookies stored on your device. Furthermore, as you navigate through our Site, we collect information about the particular web pages or products you view, the websites or search terms that directed you to our Site, and details regarding your interactions with our Site. This automatically-collected information is referred to as “Device Information”.
We gather Device Information through various technologies:
- “Cookies” are files stored on your device or computer that often contain an anonymous unique identifier. To learn more about cookies and how to manage them, please visit http://www.allaboutcookies.org.
- “Log files” monitor actions taking place on the Site, capturing data such as your IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
- “Web beacons”, “tags”, and “pixels” are electronic files utilised to record
information about your browsing activities on the Site.
Additionally, when you make a purchase or attempt to do so through our Site, we collect specific information from you, including your name, billing address, shipping address, payment details (such as credit card numbers), email address, and phone number. This information is referred to as “Order Information”. In this Privacy Policy, “Personal Information” encompasses both Device Information and Order Information.
How we use your personal information
The Order Information we collect is primarily utilised to fulfil orders placed through our Site, including processing payment details, arranging shipping, and providing invoices or order confirmations. Additionally, we utilise this Order Information to:
- Correspond with you;
- Assess our orders for potential risks or fraudulent activities; and
- Provide you with information or promotional material regarding our products or services, in accordance with your preferences.
We utilise the Device Information we collect to help identify and mitigate potential risks and fraudulent activities (especially with regard to your IP address) and, more broadly, to enhance and optimise our Site. This may include generating analytics about our customers’ browsing behaviours and interactions with the Site, as well as evaluating the effectiveness of our marketing and advertising campaigns.
Sensitive Information
Sensitive information is defined in the Privacy Act to include information or opinion about such things as an individual's racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.
Sensitive information will be used by us only:
- •For the primary purpose for which it was obtained
- •For a secondary purpose that is directly related to the primary purpose
- •With your consent; or where required or authorised by law.
Sharing your personal information
We share your Personal Information with third-party service providers to assist us in utilising your Personal Information as described above. Moreover, we utilise Google Analytics to gain insights into how our customers utilise the Site—details on how Google handles your Personal Information can be accessed here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Additionally, we may share your Personal Information to comply with applicable laws and regulations, respond to legal requests for information (such as subpoenas or search warrants), or protect our rights.
Behavioural advertising. As mentioned earlier, we may use your Personal Information to deliver targeted advertisements or marketing communications that we believe may interest you. For more information on how targeted advertising functions, please visit the Network Advertising Initiative’s (“NAI”).
You can opt out of targeted advertising using the following links:
Moreover, you can opt out of some of these services by visiting the Digital
Advertising Alliance’s opt-out portal.
Do Not Track
Please be aware that we do not alter our Site’s data collection and usage practices when we receive a Do Not Track signal from your browser.
Data retention
Upon placing an order through our Site, we retain your Order Information for our records unless you request us to delete this information.
Changes
We reserve the right to update this privacy policy periodically to reflect changes to our practices or for other operational, legal, or regulatory reasons.
Minors
Our Site is not intended for individuals under the age of 18. It is illegal to sell or supply alcohol to, or obtain alcohol on behalf of, a person under the age of 18 years.
Contact us
For further information about our privacy practices, queries, or complaints, please contact us via email at drink@oceanreach.beer or by mail using the details provided below:
Ocean Reach Brewing
1/13 Harvey Drive, Cowes VIC 3922, Australia
